WCOB Advising Mission, Philosophy and Values

Mission of the Walker College of Business Undergraduate Advising Center

Through collaborative relationships, the COB Advising Center encourages and supports students as they develop the skills necessary to explore, create and pursue purposeful, realistic educational plans consistent with their academic, professional and personal goals. 

 Academic Advising Philosophy

Academic advising is an integral part of the educational experience. It is not an isolated event, but rather an ongoing process between the student and the advising center contributing to the development of student independence and decision-making. At the heart of advising is the development of each student's intellectual and personal growth. While advising helps students define their educational goals, the primary responsibility for decision-making rests with the student.


  • Professionalism:  We strive to provide accurate, timely information and assistance in an atmosphere of confidentiality and trust while maintaining ethical business practices
  • Respect: We seek to establish reciprocal relationships with students which are inclusive, non-judgmental, and which recognize the uniqueness of each student.
  • Collaboration:  We value collaboration among the COB Advising team, students and the campus community.